Prafulla Kumar · Senior Product Manager · AI Consumer Products

AI products that pay for themselves.

Five years shipping AI-powered consumer products for US & European markets — 0→1 platform builds, systems operating across 113 countries, launches localized in 18+ languages. Every project below left a number behind.

Enterprise contract won $70M Checkout revenue lifted +$3.5M /MO Acquisition cost saved $7.2M /YR
01

The Operator

Who's behind the numbers

I'm Prafulla — a product manager who treats every launch like it owes the business money. My lane is AI-powered consumer products: real-time systems that act before users have to ask, checkouts that learn, pricing models that think, and computer vision that reads the physical world. User-centric first, data-driven always, with enough design sense to sketch the concept and enough SQL to not need permission.

Years shipping product
Countries served
Languages localized
Quarterly MVP awards
02

Case Files

Proof of work · 7 declassified
File 01Way.com · 20260→1 · Real-time

The product that acts before you ask

Problem
Customers booked airport parking against return flights that airlines quietly move. Every delayed landing ended in penalty charges and an angry inbox.
The move
Shipped a 0→1 system that ingests each customer's return-flight details, detects delays in real time, and fires a proactive, one-tap extension prompt before the booking expires.
Result
Penalty charges prevented at scale — and a revenue line that didn't exist a quarter earlier.
  • Growth
  • Real-time systems
  • Mobile UX
  • 0→1
Incremental revenue
Tap — the entire UX
File 02Way.com · 2024–26Experimentation · Monetization

The checkout that pays rent

Problem
The purchase flow leaked buyers at layout, payment options, messaging, and a dozen friction points — none of it under test.
The move
Built a standing experimentation engine across the funnel, layered behavior-based subscription nudges at checkout, ran cohort-segmented lifecycle journeys across email and push — and routed select checkout traffic through a first-of-its-kind Braintree integration off Stripe.
Result
Conversion, attach, and retention all moved — and stayed moved. Processing costs went the other way.
  • A/B testing
  • Monetization
  • Payments
  • Lifecycle
  • Retention
Per month, incremental
Checkout conversion
Subscription attach
Processing costs /yr
13-month retention
File 03Way.comEnterprise · Segmentation

A $70M deal, won by a pod of two

Problem
An enterprise buyer needed proof the platform performs at scale — and there was no enterprise machine behind it to produce that proof.
The move
Ran the pursuit like a product with a lean pod (1 engineer, 1 operations): mined user behavior patterns, built targeted segmentation, and drove engagement that demonstrated platform value at scale.
Result
The contract signed on evidence, not headcount — the largest deal in the room.
  • B2B
  • Segmentation
  • Behavioral analytics
  • Storytelling with data
Enterprise contract value
People in the pod
File 04Way.comComputer Vision · ML Ops

Teaching software to see

Problem
Physical damage assessment was human, slow, and inconsistent — scratches, dents, and tears judged by whoever happened to be looking.
The move
Shipped a YOLO-based computer-vision assistant and built the training pipeline end to end: outsourced imagery, in-house annotation workflows, evaluation loops.
Result
Instant, consistent damage reads — and an ML pipeline the team can retrain without me in the room.
  • YOLO / CV
  • ML annotation
  • Data pipelines
  • 0→1
Detection accuracy
Damage classes detected
File 05Way.comGrowth Loops · SEO

Growth without the Google tax

Problem
Acquisition ran on $600K/month of SEM — renting users at rising prices while app users leaked to web, where retention goes to die.
The move
Built owned loops instead: email journeys, product-listing pages, and editorial that convert search into installs — and sealed app-to-web leakage to keep users where they retain.
Result
The paid budget shrank. The funnel didn't. App repeat rate climbed while spend fell.
  • Growth loops
  • SEO / CRM
  • App retention
  • Unit economics
Annualized CAC savings
SEM cut per month
File 06Sixt R&D · 2022–23Recommendations · Global Scale

A recommender for 113 countries

Problem
A global booking funnel where every market configured differently — and search results that treated every customer identically, regardless of context or intent.
The move
Conceptualized and shipped an AI recommendation engine across app and web, while owning end-to-end funnel configuration for 113 countries with regional business teams — plus on-page campaigns for supplementary offers.
Result
The right options in front of the right people, measured at global scale — not vibes.
  • Recommendation systems
  • Personalization
  • Global platforms
  • Localization
Search → listing conversion
Supplementary-offer conversion
Markets served
File 07Sixt R&D · 2021–22User Research · Trust

Redesigned with actual users

Problem
The pickup & delivery experience was built on assumptions, adoption lagged — and duplicate bookings plus risky accounts quietly leaked money and trust.
The move
Ran customer-preference research across 3 countries with UX research, prototyped concepts with design, and shipped the revamp. Separately led cross-team data discovery for duplicate-booking and blacklist initiatives, and implemented 3DS2 on checkout.
Result
Adoption jumped, duplicates collapsed, payments got compliant — research paying off in production.
  • User research
  • Service design
  • Trust & payments
  • Data discovery
Adoption lift
Duplicate bookings
03

Trajectory

Compounding · 2017 → now
Way.com

Senior Product Manager

Apr 2026 — Present

Way.com — auto-fintech super-app for US car owners: parking, insurance, refinance

  • Launched flight-aware booking extensions — +$1.2M incremental revenue from real-time delay detection and one-tap prompts
  • Cut SEM spend $600K/month ($7.2M annualized) via organic acquisition loops, while lifting app repeat rate and killing app-to-web leakage
  • Shipped a YOLO computer-vision damage assistant at 85% accuracy, owning the training pipeline from imagery to annotation
Way.com

Product Manager

Jan 2024 — Mar 2026

Way.com — checkout, subscriptions, enterprise & pricing

  • Improved checkout conversion +14% through systematic experimentation — +$3.5M/month incremental revenue
  • Slashed processing costs $300K/year with a first-of-its-kind Braintree integration routing select checkout off Stripe
  • Grew subscription attach 3× with behavioral nudges; lifted 13-month retention +60% via cohort-based lifecycle campaigns
  • Secured a $70M enterprise contract with a lean 2-person pod through segmentation and engagement at scale
  • Built a mathematical AI pricing model — +9% revenue in a key market — and led a Plaid-powered instant cash-out integration
Sixt R&D

Product Manager I

Jul 2022 — Jul 2023

Sixt R&D — €3B global mobility platform: rentals, subscriptions, rides

  • Owned booking-funnel configuration across 113 countries, translating regional requirements into engineering-ready stories
  • Conceptualized an AI recommendation engine — +3.2% search→listing conversion; on-page campaigns lifted supplementary conversion +10.1%
  • Cut zero-availability instances 2% via smart redirection; drove +7% EV conversion by expanding EV throughput
  • Redesigned the Vans & Trucks flow for 15 countries (+6% throughput); SEO work grew organic traffic +15%; non-core revenue +7.6%
Sixt R&D

Associate Product Manager

Jun 2021 — Jun 2022

Sixt R&D — service experience, payments, trust

  • Revamped the pickup & delivery experience from customer research across 3 countries — +52% adoption, in partnership with UX research and design
  • Led discovery for duplicate-booking and blacklist initiatives — −66% duplicate bookings; implemented 3DS2 on checkout for compliance
BIT Mesra

BE, Computer Science

2017 — 2021

BIT Mesra — where the shipping habit started

  • Built a Dream11 predictions app — #3 on Google Play trending (Sports) for 3 months, 10K+ downloads
  • Merit scholarship for 5 consecutive semesters
04

Capabilities

All systems operational
Product & Growth ● Primary
  • Product strategy
  • 0→1 launches
  • A/B testing & experimentation
  • Growth loops
  • Retention & lifecycle
  • Monetization & pricing
  • Payments
  • Funnel optimization
  • Roadmapping
  • Agile
AI / ML ● Signal
  • Computer vision (YOLO)
  • Recommendation systems
  • Predictive & AI pricing models
  • ML annotation pipelines
Analytics & Data ● Live
  • SQL
  • GA4
  • Amplitude
  • Heap
  • Contentsquare
  • Kibana
  • Instana
  • Excel
Marketing & CRM ● Loops
  • SEO / SEM
  • Google Ads
  • Firebase
  • MoEngage
  • Klaviyo
05

On The Record

Recognition · verifiable

Quarterly MVP — awarded in three separate quarters across product organizations, voted by the people who watched the work happen up close.

Peer-voted recognition Way.com · Sixt R&D

The largest enterprise contract in the room, closed by a lean 2-person pod on behavioral evidence — the deal that proved the platform performs at scale.

Enterprise win Way.com

Google Play trending (Sports) for three straight months — a 10K-download predictions app, built and shipped as a student. The habit started early.

Independent build BIT Mesra · 2017–21

06 · Contact · Channel open

Let's ship
the next one.

prafullakumar1239@gmail.com
LinkedIn ↗ +91 82710 89199 Résumé — PDF ↓

Based in India (IST), shipping for US & EU markets — comfortable with the overlap hours. Open to senior product roles in AI-powered consumer products, growth, and platforms.